Question of the Week September 14, 2007
Posted by Meg Sewell in News.trackback
Yesterday was a learning experience for me. After writing a post about the benefits of outsourcing (that I confess named some of Inovis’ solutions and why I recommended them), a reader by the name of Mike Smith expressed that he found posts to seem like a sales pitch rather than a piece intended to inform. It was good to get this feedback. Before hearing Mike’s view, I had thought my work was getting customers better acquainted with the company and everything Inovis does. Once I read Mike’s comment, I immediately saw (and heard) what he was saying.
I am fairly new to the business world, and thought I ought to educate myself about the best ways to optimize customer feedback. I found a great blog by IdeaScope all about customer feedback and its importance. According to their website, IdeaScope is a “hosted customer feedback solution that helps you capture, monitor, and prioritize stakeholder feedback.” Who could possibly give me better advice than a company that specializes in listening to customers? So, I read some great articles and started to form a plan.
What does this have to do with the question of the week? I want to make this blog worthwhile and helpful to everyone in the industry and anyone else who may be interested in this blog. I want to know how to make this happen. What topics would you like to see covered on this blog? What changes would you recommend? How can we make this blog more meaningful to you? I’m all ears.

