The Inovis Blog

The growing concern for the environment is increasingly lapsing into the world of business. The following is a list of the top 5 benefits an organization can reap just from being a little more environmentally friendly.

1. It helps increase the green in your wallet. According to this article, Johnson Controls has seen an increase in their sales due to their environmental efforts. “The company’s green initiatives translate into more than accolades; Johnson Controls recently posted its 61st consecutive year of increased sales, 17th consecutive year of earnings increases and 32nd consecutive year of dividend increases. The report (by Dow Jones Sustainability Index) covers significant achievements that occurred during the year and also details Johnson Controls’ commitment to sustainability through a wide variety of corporate citizenship initiatives and environmental stewardship programs around the globe.”The company’s green initiatives have distinguished them in their industry, created attention for the business, and have ultimately increased revenue.
2. Helping the environment can leave you with a clean reputation. As stated on a previous post, “even the corporate giants seem to be cleaning up their act. GreenerComputing reports that Xerox is bundling software to help reduce printer waste, IBM has developed a more eco-friendly method of recycling silicon wafers, and both Microsoft and Wal-Mart recently introduced programs to highlight their own use of clean technologies.”Even the biggest corporations are finding that going green is helping with both reputation and revenue.
3. It’s good for your business’ environment.Attract the right employees with friendliness towards people and the environment. MonsterTRAK has launched a site that is solely dedicated Job Seekers in search of Green companies.According to the site’s stats, “80% of seekers are interested in a job that positively impacts the environment, and 92% of seekers are more inclined to work for a company that is environmentally friendly.”
4. Going green can help small businesses stay afloat. According to this article on MSNBC’s website, “small business owners are getting pinched by the soaring prices of oil, gasoline and other fuels..”The solutions for cutting energy costs are often as easy as pie. One coin-operated laundry owner is cutting costs by turning off the lights at night, rather than keeping them on for advertising purposes. He is also replacing his laundry machines and dryers with machines that will use less energy and water after experiencing a 5% energy cost increase in the last year. The owner of Ranch Rudolf has saved between $10,000 and $12,000 a year in fuel costs by replacing most of his heating system with a wood-burning furnace.
5. It’s the new “it” thing in the world of I.T. According to Forrester’s website, “with 12% of US adults already “bright green,” and another 41% poised to join them, marketers and designers of consumer technology products and services must change product marketing and product design to embrace green principles like lower-impact manufacturing, longer product life cycles, and recycleability.”

View this article in its original Lens form on Squidoo.com