Data Synchronization—Designed to Sell May 7, 2008
Posted by cknightinovis in News.Tags: 1929 Sears Catalog House, data synchronization, Designed to sell, global data synchronization products, retail industry, retailers, Sears Mail Order Home, vendors
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I was watching TV this weekend and came across a “Designed to Sell” episode where an engaged couple was trying to sell their house. Here’s the funny part: the house they were trying to sell was originally purchased from a Sears catalog in 1929. I find it very interesting that the original owners of the house decided to purchase one of the biggest investments of their life through a catalog.
Just as purchasing a house through a catalog made sense for the original homeowners, so does using a data synchronization product in the retail industry. Data Synchronization products enable customers to place orders and manage products. These products further ease the business process by including standards and a common way to identify and describe items. Some of these standards are defined by GTIN (Global Trade Item Number) while others are defined by GLN (Global Location Number).
Retailers are able to view the prices, colors and sizes of all of the products that their vendors offer, and hopefully through all of this, will get the products that they want while their vendors achieve the sales.
Keeping this in mind, I pose the question I often hear: is it worth the cost and maybe the learning curve? I would have to say, “YES!” It is true that vendors may at first be overwhelmed learning all of this new information when they are used to doing business a certain way. It is important to keep in mind, however, that Data Synchronization products enable businesses to be faster and more accurate while simultaneously eliminating duplication and decreasing paper work. Imagine a business where you could reduce shipment errors, out of stock inventory, and other problems that can take away precious resources.
Global data synchronization products make it easy for retailers to get the latest product information from their vendors, and in turn, vendors are able to easily receive orders from the latest products that they have uploaded to the database.
Now could Sears have said that in 1929?
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This is very interesting I never knew Sears had real estate on catalog, maybe this would be a great concept for the future. Good reading I will certainly pass the word about this one. Just curious did they ever catalog cars?
Pleasant Regards,
kenny